MISSING PEOPLE
Have your phone ready to hear a message from Missing People. New film from Missing People to mark the launch of 116 000 helpline number. 116 000 is the number to call for advice, support and options if you, or someone you love, goes missing or runs away - it's free, 24 hour and confidential.
Brief: Raise awareness of the charity’s work and launch their new safe–reconnection number 116 000.
Solution: A powerful interactive drama the viewer cannot forget. Viewers phone the ad to hear the rest of the story which demonstrates how the charity help both the missing and those left behind. After listening in participants receive a text inviting them to store the charity’s new number 116 000 inside their phones. The campaign worked across film, mobile, online, print, poster and radio.
